As yet another layer of snow blankets Wellesley, buyers and sellers alike wonder when the highly-anticipated spring market will be able to begin. In fact, the advice against listing your home in the winter is a misconception and it's time to dispel this much perpetuated myth.
Real estate portal Redfin analyzed sales, from 2011 to 2013, in a set of large cities which included snowy locations like Chicago and Boston, and found that homes listed in winter sold a week faster and closer to the asking price than those listed in other seasons. How could that be? Thanks to the real estate myth about winter, inventory is low in the winter months. The homes that do go one the market stand out and get noticed! Additionally, buyers who are active in winter months are serious buyers, either because they need to relocate or because they are savvy enough to know that you never know when the "just right" house will be listed. It's no wonder that this perfect storm of low inventory and specific need adds up to quicker, more successful home sales. Add in faster loan processing since fewer transactions are taking place and today's low interest rates and winter 2015 is an excellent time to sell or buy a home!
The secret to selling a home in winter hinges on creating a smart strategy with your broker and paying extra attention to price, maintenance and curb appeal.
Price your home right, the first time. Don't overprice your home or else agents and buyers may believe you're not serious or realistic. Research shows that homes that experience a listing price reduction sit on the market longer and ultimately sell for less than similar homes. In any season, the longer your home stays on the market, the more buyers are going to think something is wrong with it. Work with us to price your home right from the first day it's listed.